ABOUT
Welcome to Sound Strategy, a pioneering agency at the forefront of human-centered communication solutions, located in the vibrant heart of Europe – Vienna. Our unique approach marries deep expertise in acoustic branding and innovative audio-visual solutions with the latest in AI technology, to distinctively position products, services, organizations, and brands in their respective markets.
As certified specialists in usability, user experience, and human-centered design (HCD), we leverage advanced AI solutions to analyze, predict, and optimize user interactions, ensuring our consultancy is grounded in data-driven insights. Adhering to the highest international standards, including EN ISO 20700:2019, we provide customized consultancy and management services that transcend traditional boundaries.
Herwig Kusatz
Architect of Holistic Brand Experiences
With an academic foundation in Biomedical Engineering and an MBA in Strategic Management, Herwig Kusatz’s vision for Sound Strategy was clear from the start: to strategically harness the power of sound, enhanced by AI’s precision, for brand development and communication. From crafting immersive musical identities for global brands to deploying comprehensive sound and audio-visual strategies powered by AI insights, Herwig has positioned Sound Strategy as a beacon of innovation and impactful solutions.
Ulli Grill
Voice Talent & Communications
Her longtime experience as a singer and pianist & her studies of Vocal Arts in Jazz- and Pop Music enabled Ulli to collect know-how and skills for her musical tasks. Her voice talent adds an additional layer of meaningfulness & human touch to our sound.
Ulli also visually emphasizes the vividness of music with her acting talent, in Customer Journeys, for example.
Experienced in organizing and PR, Ulli is happily available for your requests, wishes and ideas.
Florian Ubr
Visual Dynamics Innovator
Armed with a degree in Creative Media Design and extensive experience in conceiving and creating dynamic visual content, Florian Ubr brings a wealth of expertise in integrating AI with creative design. His work focuses on creating tailor-made visual solutions that are not just aesthetically pleasing but are also smart, interactive, and responsive, thanks to AI technology. This ensures brand messages are amplified across all media channels effectively and engagingly.
Jasmine Friedrich
Expert in Sound Cultures and Customer Engagement
Jasmine Friedrich combines profound knowledge in linguistics and business administration with innovative thinking. Her educational journey, marked by a BA in English & American Studies and an MSc in International Business from the University of Vienna, specialized in customer loyalty in the digital age. She utilizes this expertise to develop communication strategies that effectively bridge brands and their target audiences. Her approaches refine brand identities and enhance customer experiences with well-crafted concepts.
As a singer with a compelling style, Jasmine creates a unique musical blend of R&B, Neo-Soul, and Oriental sounds that emotionally resonates with audiences across cultural boundaries. Her multicultural heritage enriches her lyrics, creating a harmonious fusion of Eastern and Western cultural elements that touch and inspire her audience.
At Sound Strategy, we view communication as an all-encompassing experience that extends well beyond the auditory to the visual and interactive, facilitated by AI. Our comprehensive service portfolio includes traditional sound branding, interactive sound design, and state-of-the-art audio-visual experiences, along with AI-driven solutions that ensure your brand stands out in a complex digital landscape.
Awards
Sound Communications concepts by Sound Strategy have been awarded multiple times.
Winner Transform Awards Europe
The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.
German Design Award
The German Design Award directly contributes to the overall commercial success. Prizes will only be awarded to projects that truly represent pioneering contributions to the German and international design landscape.
Audio Branding Award Gold (Jury) & Gold (Audience)
The Audio Branding Academy presents awards to outstanding audio branding projects. As a central industry forum, it runs the Audio Branding Society, consisting only of approved audio branding agencies. This think-tank possesses a strong, global network of experts and is constantly developing excellent competency clusters.
Winner Red Dot Award
For decades now, the Red Dot Design Award has provided a platform where designers can measure themselves against the top names in the industry. In 2015 alone, Red Dot received more than 17,000 applications from 70 countries. This makes the competition one of the world’s largest design competitions.
Memberships, Jury Work & Certification
Sound Strategy is a member of the Audio Branding Society and works on juries such as the Red Dot Jury and is trained as certified professional for Usability und User Experience – Foundation Level & Essentials in UX and HCD Management and in ISO management consultancy services.
Selection of our Clients
Numerous well-known clients trust in the expertise of Sound Strategy
Discover the power of integrated brand communication with us, where innovative technology meets creative design to bring your brand’s message to life in the most audibly clear, visually stunning, and interactively engaging ways. Let’s embark on a journey of innovation together, strengthening your brand sustainably and captivating your audience like never before.